Books - Purpose, Movement, Color: A Strategy for Effective Presentations
I don't remember the exact year, but it was sometime in the late '90s. I'd attended an event (likely sponsored by Lotus and InFocus) on how to deliver more effective presentations. To this day I remember just how impactful that presentation was and the dynamic delivery from Tom Mucciolo. It was packed with practical information and a great example of the strategy that it taught. I was so impressed that I went back to our office and convinced our executive and sales teams to attend it. And, subsequently, I bought the book that wrapped up that presentation in printed form.
Fast-forward to 2023 and I was reminded of that very presentation as I viewed an online training on a similar topic from another presenter. It prompted me to pull the book from my bookshelf to reread it. And, I reached out to the author to let him know just how highly I regarded that training to this day.
This is exactly the kind of book I want to highlight here on The Really Good Stuff. It may be niche and obscure, but the principles are applicable to this very day.
This easy-to-read, comprehensive story takes you through the visual side of the presentation process. The first part of the book discusses visual design and includes dozens of full-color examples for creating presentations with less clutter and more impact. The second part of the book covers delivery skills, including body language, gestures and interaction. You can create a powerful visual impression, not from using images with special effects, but from images which especially affect your audience in some positive way!
You will learn how to correctly develop a goal for your presentation, how to hold and build the attention span of your audience through the effective use of eye movement, and how to affect the emotions of the audience by using color. In addition, you'll learn ways to enhance your presentation delivery style using proper gestures, body movement and vocal techniques. All in all, you will understand how to create clear, concise and more powerful presentations and recognize ways to deliver those events more effectively.
See Purpose, Movement, Color: A Strategy for Effective Presentations on Amazon